In 1999, Napster was the first major peer-to-peer music sharing software that turned the music industry upside down. It allowed users to share music files with each other virtually anonymously. Napster's founders, Sean Fanning and Sean Parker, asked me to help them create a brand and website for their software, at that point having zero exposure.

Armed with an idea so disruptive, and using the direction from Sean Parker of "maybe having a cat run across the screen", the thought of a cool cat simply listening to music cut to the heart of why anyone would pirate music, just make music easier to access. I believe the mark gave an unknown online peer-to-peer sharing software concept a friendly expression of love for music, while understanding its devilish nature. Evocative of the growing Internet culture, it allowed everyone to hide behind a collective mask, circumvent an entire industry, and activate a global online market shift.

It has now been almost 20 years since the Napster cat was introduced, and it will forever remain a global icon representing the Internet's ability to change the world. Whether that change is for good or evil is within the eyes of the beholder.